Client
Advanz Pharma
Project Details
Drug promotion to healthcare professionals
Results
- 9500 acute and emergency medicine HCPs reached
- Communication of key messages to 167,000 nurses
- Media coverage in healthcare titles worth over £350,000
- Irish Medicines Formulary listing and promotion to more than 7000 hospital clinicians
Campaign
- Launch campaign – media relations, patient case studies, HCP partnerships, Ireland launch
- Promotional activity at ECCMID (European Society of Clinical Microbiology and Infectious Diseases)
- Royal College of Nursing partnership
- Digital campaign (HTML emails and publication sponsorship) to target clinicians due to lack of physical access during pandemic
Read a testimonial from Advanz here