About

Founded by Justine Rawlins, we are a specialist health and lifestyle consultancy with the simple aim of having a positive impact on our clients’ business.

We have extensive understanding of the complex healthcare market and know how to promote products in an effective, yet ethical way. From helping an IBS product break the £1 million turnover in just five months, to enabling an eczema drug reach commercial potential with its £146 million sale, our work is all about increasing sales and growing market share.

We know how to use the right communications for maximum effect. Whether that’s digital platforms to reach healthcare professionals during a global pandemic when physical access was limited, or webinars and social media to communicate with women wanting to learn more about menopause and perimenopause.

Our team consists of senior consultants with backgrounds in communications and marketing, journalism and healthcare, delivering only the best work, on time and within budget.

To find out more about our work and our clients’ feedback, take a look at our Case Studies and Testimonials sections.

Services

Justine Rawlins PR offers a range of communication services that can be tailored for a company’s individual needs. We’re often involved at a senior strategic level, advising clients on the most effective communication methods to ensure they get the best value for money from their spend.

We work closely with other marketing disciplines to ensure cohesion, often

taking the lead role in developing material for consumers and healthcare professionals.

Services include:

  • Marketing & communication strategy
    development
  • Product launches
  • Disease awareness campaigns
  • Market access expansion
  • Public health campaigns
  • Media relations
  • Web content
  • Social media
  • Crisis management
  • Employee & stakeholder
    communications

Case studies

  • Client

    Advanz Pharma

    Project Details

    Drug promotion to healthcare professionals

    Results

    • 9500 acute and emergency medicine HCPs reached
    • Communication of key messages to 167,000 nurses
    • Media coverage in healthcare titles worth over £350,000
    • Irish Medicines Formulary listing and promotion to more than 7000 hospital clinicians

    Campaign

    • Launch campaign – media relations, patient case studies, HCP partnerships, Ireland launch
    • Promotional activity at ECCMID (European Society of Clinical Microbiology and Infectious Diseases)
    • Royal College of Nursing partnership
    • Digital campaign (HTML emails and publication sponsorship) to target clinicians due to lack of physical access during pandemic

    Read a testimonial from Advanz here

  • Client

    Online Menopause Centre

    Project Details

    Online clinic launch and promotion

    Results

    • £525k worth of media coverage across health and consumer channels
    • Reaching an audience of more than 230 million
    • Increased numbers of patients as a result of PR
    • Increased web traffic – large spikes correlating with high profile media exposure

    Campaign

    • Launch campaign
    • Media relations – case study placement, OMC spokespeople, commenting on media issues
    • Creation of the ‘Annual Menopause Report’ for media, patients and third-parties
    • Promotion of OMC’s ‘Menopause in the Workplace’ corporate scheme
    • Content creation for website and social media

    Read a testimonial from OMC here

  • Client

    Lifeline IT

    Project Details

    Company promotion (tech business)

    Results

    • More than £450k worth of coverage across B2B and consumer media
    • Ongoing corporate communication with clients and prospective customers

    Read a testimonial from Lifeline IT here.

    Campaign

    • Development and production of the Lifeline IT ‘Annual IT Trends Report’
    • Media launch for Peterborough and Amsterdam offices
    • Day-to-day media relations with B2B and consumer press
    • Production of bi-monthly newsletters and blog articles
    • Podcast production – ‘The Tech Lifeline’
    • Content generation for social media
  • Client

    Gedeon Richter

    Project Details

    Disease Awareness and Drug License Launch

    Results

    • More than 33 million women reached
    • Media coverage across consumer, social and health channels worth over £1 million
    • Increased patient awareness of fibroids and the treatment options
    • Increase in sales as a result of greater product awareness amongst healthcare professionals

    Read a testimonial from Gedeon Richter here.

    Campaign

    Our brief was to promote Gedeon Richter’s uterine fibroid drug, Esmya, and its market authorisation, which enabled women to potentially avoid hysterectomies, as well as raise awareness of uterine fibroids, encouraging women to seek help and visit www.fibroidsconnect.co.uk

    Activity included:

    • Disease awareness campaign fronted by BBC Breakfast’s women’s health specialist Dr Rosemary Leonard
    • Research to highlight the lack of awareness around fibroids
    • Cartoon animations, patient videos and info-graphics to help simplify and explain fibroids
    • Specific Afro-Caribbean media campaign, targeting black women 2-3 times more likely to suffer from fibroids
    • Market access-led PR, targeting activity on NHS regions that received funding
    • Launch campaign to promote Esmya’s market authorisation to healthcare and pharma media
  • Client

    Symprove

    Project Details

    Product Promotion

    Results

    • Helped Symprove break the £1million turnover barrier in just five months through PR
    • More than six million Irritable Bowel Syndrome (IBS) sufferers reached with the Symprove message
    • Blanket coverage in the consumer and health media, including the Daily Mail, Mail on Sunday, Sunday Times, Daily Mirror, Daily Express, This Morning, as well as several BBC radio stations and social media platforms

    Read a testimonial from Symprove here.

    Campaign

    The brief was to increase sales and raise awareness of Symprove, a natural supplement drink that is clinically proven to treat IBS. To create stand-out in a cluttered marketplace, our strategy was an evidence-backed communications campaign that promoted the efficacy of Symprove.

    Activity included:

    • Consumer research on the rise of IBS and its impact on sufferers
    • Patient case study placement
    • Announcement of King’s College Hospital IBS trial results at Digestive Disease Week in San Diego
    • Broadcast and video campaign involving gastroenterologists and patients
  • Client

    Emergeant Biosolutions

    Project Details

    Healthcare educational programme for Vivotif (oral typhoid vaccine)

    Results

    • More than 2000 nurses educated through ‘Excellence in Travel Health’ programme
    • Increased usage of Vivotif as an alternative to injectable vaccines
    • £150,000 of media coverage in key nursing/travel health media
    • Vivotif featured on key travel/health websites used by healthcare professionals
    • NaTHNac (Travel Health Pro), TRAVAX, Mims.co.uk

    Campaign

    • Promotion of ‘Excellence in Travel Health’ conferences
    • Media campaign to promote Vivotif license extension
    • Briefing key travel health and medical organisations
    • NaTHNaC, TRAVAX, NHS practices
  • Client

    Basilea

    Project Details

    Healthcare Marketing and Disease Awareness

    Results

    • Increased awareness and usage of the eczema treatment Toctino, helping the drug reach its commercial potential, culminating in a £146 million sale to GlaxoSmithKline in 2012
    • More than 20 million reached with campaign messages
    • Widespread coverage in health, consumer and social media channels
    • Campaign research presented to the British Association of Dermatology and published in a dermatology journal

    Read a testimonial from Basilea here.

    Campaign

    We were briefed by Basilea Pharmaceuticals to promote its licensed hand eczema drug, Toctino, to healthcare professionals, and raise awareness of the condition to patients.

    The PR strategy focused on highlighting the psychological impact of hand eczema and the limitations it has on the UK’s six million sufferers and their daily lives.

    Activity included:

    • Psychological study with 1,000 patients
    • i-pad App for healthcare marketing, featuring video testimonials from patients successfully treated with Toctino
    • Lifestyle campaign with TV gardener and eczema sufferer Alys Fowler to raise awareness of hand eczema amongst the UK’s 41 million gardeners
    • Media relations – case study placement, collaborations with dermatologists and patient support groups
  • Client

    PMRGCAuk (patient support group)

    Project Details

    Awareness campaign for Polymyalgia Rheumatica and Giant Cell Arteritis

    Results

    • Increased HCP awareness of the importance of early diagnosis
    • Change in official guidance to ensure early diagnosis of GLA, resulting on the prevention of sight loss
    • Media coverage worth £373,926

    Campaign

    • Media relations to raise awareness or PMR and GCA – liaising with journalists, case study placement, interviews with HCPs
    • Regional PR campaign to promote patient roadshows
    • Launch of new treatments for PMR and GCA
  • Client

    Merck Serono

    Project Details

    Product Launch

    Results

    • Widespread distribution of the Mendor Discreet diabetes monitor as a result of PR
    • More than seven million people reached
    • Media exposure in consumer, health and specialist diabetes platforms

    Read a testimonial from Merck Serono here.

    Campaign

    On-going campaign to launch and promote the Mendor Discreet – the first truly integrated all-in-one blood glucose monitor that enables people with diabetes to monitor their glucose levels quickly and discreetly.

    The PR strategy focused on promoting the unique qualities of the Mendor Discreet to people with diabetes, as well as their influential peer groups.

    • Lifestyle campaign with a celebrity racing driver to communicate the ease of use for people with active lifestyles
    • Research to highlight the importance of effective monitoring
    • Media relations – launch material, case study placement and collaborations with healthcare professionals
  • Client

    Archimedes Pharma

    Project Details

    Drug Re-Launch

    Results

    • Increased awareness and usage of the drug Pro-Banthine amongst practitioners and patients
    • Widespread coverage in national and regional health and consumer media
    • Inclusion of Pro-Banthine as a treatment option in key patient websites NHS Choices and Patient UK

    Read a testimonial from Archimedes Pharma here.

    Campaign

    Archimedes Pharma required PR support for its drug Pro-Banthine – an oral treatment for hyperhidrosis (excessive sweating). Although the drug had been available for many years, it was not widely known amongst GPs, dermatologists and patients.

    Our PR strategy focused on re-launching the drug to the target audience, focusing on its key benefits of being effective and low-cost for the NHS.

    Activity included:

    • Media re-launch to health journalists
    • —Case study placement with national and regional media
    • —Pro-Banthine treatment submission to NHS Choices and Patient UK
    • —Briefing to media doctors
  • Client

    National Eczema Society

    Project Details

    Patient Support Campaign

    Results

    • More than a 200% increase in calls to the National Eczema Society’s helpline and website during and after the ‘Eczema in the Workplace’ campaign
    • Widespread media coverage in the national press, including Metro, Daily Mirror and Daily Express, as well as key trade publications relevant to the campaign, including Nursing Standard, Nursing Times, Dentistry, Hairdressers Journal and Caterer & Hotelkeeper

    Read a testimonial from National Eczema Society here.

    Campaign

    Justine Rawlins PR was appointed to support the National Eczema Society’s campaign to raise awareness of eczema in the workplace and encourage sufferers to seek advice from the organisation.

    • Campaign materials focusing on the prevalence of eczema in certain professions (including nursing, dentistry, hairdressing, catering) and advice for sufferers
    • Case study placement in trade and consumer media
    • Promotion of National Eczema Society road show events

Testimonials

  • “Justine Rawlins PR understand exactly what kind of health stories I want. They provide well written information that’s accurate and explains treatments and their benefits in a way our readers can understand. They are clearly knowledgeable about health and they are always available and responsive which is exactly what I need when working to tight deadlines.”

    Laura Milne

    Daily Express Health Editor

  • “Justine Rawlins PR are a rare breed of PR – they deliver the research as well as just the right case studies and for me, as a busy journalist writing for national and international newspapers and magazines, they are a pleasure to work with.”

    Christine Fieldhouse

    Daily Mail and Mail on Sunday

  • “I’m always happy to work with JRPR on PR initiatives. They give a clear brief as to what is required and ensure patients are handled professionally and with sensitivity. Media interviews and comments are well organised and the resulting coverage is accurate and positive.”

    Martin Powell

    Consultant Gynaecologist Nottingham

  • “Our mature product became part of the treatment pathway for hyperhidrosis due to changes in the funding of the NHS. However, we needed to raise awareness with healthcare practitioners and Justine was able to secure significant PR coverage for us through national press and a number of relevant magazines. This raised awareness both of the condition and also of a valuable treatment option. This proved an important aspect of our marketing strategy and I would certainly endorse a PR campaign with Justine Rawlins PR.”

     

    Rob Brewster

    Brand Manager, Archimedes Pharma UK

  • “Justine Rawlins PR generated some excellent high-profile media coverage for our uterine fibroid drug, which raised awareness amongst both patients and healthcare professionals. Through their experience of healthcare and patient management, they were also integral to our marketing, helping us create materials that could be used to communicate the patient experience and also explain some of the complexities around fibroids and the treatment options.”

    Alexandra Charles

    Associate Marketing Director UK & Ireland, Gedeon Richter UK

  • “With our new and unique probiotic product, the first to be clinically proven for Irritable Bowel Syndrome, coming to market, PR has been an essential part of raising awareness to our customers and healthcare practitioners. Justine Rawlins PR has secured a significant amount of coverage for us. This ranged from lead stories in the national press, a powerful spot on national Breakfast TV as well as a large number of relevant magazines. These achievements had a significant impact on sales and were an important part of our marketing strategy.”

    Mike Butler

    CEO, Symprove Ltd

  • “Disease awareness of hand eczema was an important factor influencing the successful uptake of Basilea’s dermatology drug, Toctino. The PR campaign generated fantastic results. By having an in-depth understanding of the media, coupled with strong relationships with healthcare professionals, patients and patient support groups, Justine Rawlins PR were able to generate widespread consumer media coverage. Justine Rawlins PR’s role was key to our overall marketing drive and the results exceeded all PR targets.”

    TJ Bailey-Burnley

    Brand Manager, Basilea Pharmaceuticals Ltd

  • “PR has been invaluable to the launch of our Mendor Discreet blood glucose monitor. The media coverage has led to a direct increase in meter distribution, which is key to our marketing strategy. In the past when we used PR agencies, we were disappointed with the results, but Justine Rawlins PR has exceeded our expectations by generating widespread exposure on TV and in national consumer media.”

    Daniel McCormick

    Head of Cardio-Metabolic Care & General Medicine, Merck Serono

  • “I have worked with Justine Rawlins PR on several media stories and marketing initiatives over the past couple of years and have always found them incredibly professional. They deal with patient case studies responsibly, ensuring positive outcomes in the media that raise awareness of skin conditions amongst sufferers. They have a good understanding of the complexities involved in dermatology and are able to translate these accurately so they can be understood by journalists and ultimately the consumer.”

    Ian Coulson

    Consultant Dermatologist, North East Lancashire NHS Trust

  • “Communication is key to a patient organisation like the National Eczema Society. Justine Rawlins PR’s support for our annual awareness campaign made a significant impact – their professionalism and experience enabled our messages to reach a wider audience, resulting in more people with eczema receiving advice and support.”

    Margaret Cox

    Chairman, National Eczema Society

  • “Lifeline IT have been working with Justine since 2010 and it is entirely as a result of Justine’s work that we have a meaningful communication strategy that supports our brand and allows us to regularly update customers and prospects. We have an excellent reputation with people who know us, Justine has allowed us to
    broaden this reputation. Justine’s wise, pragmatic advice, has been formative in
    the development of our business.”

    Daniel Mitchell

    Director, Lifeline IT

  • “We were launching a novel antibiotic in the UK with minimal marketing budget. Justine Rawlins PR came highly recommended and demonstrated the type of pragmatism needed to work with us whilst delivering highly cost effective, creative and impactful activities. Our launch with the help of Justine was highly successful with PR a very important element.”

    Chris Venn

    Country Director, Advanz Pharma

  • “Justine has been an integral member of OMC since its inception. She was instrumental in the launch of the clinic, helping to drive awareness with regular coverage in key target media. Justine is highly experienced and keeps up to date in her field. She’s professional, organised and committed. Her presence and contributions in our weekly team meetings has been hugely beneficial to the business. Her advice is always based on research and her deep understanding of the market. I can’t thank her enough for being a super PR agent and for caring about us.”

    Dr Laila Kaikavoosi

    Founder, Online Menopause Centre

Contact

Address

1 Mereside, Alderley Park, Congleton Road, SK10 4TG

Directions

Alderley Park life sciences and tech campus is centrally located within easy reach of the M6 and M56 motorway network. It is located just 18 miles away from Manchester city centre and 20 minutes from Manchester Airport. To reach Mereside, when approaching the Park head towards the North entrance (sign posted Alderley Park North) and park in any multi-storey car park on your left.

To get in touch, please contact:

Justine Rawlins
Telephone: 0161 850 7200
Mobile: +44 (0)7595 735 902
Email: justine@jrpr.uk.com